Velocity 2026
October 7-9, 2026 • JW Marriott & Ritz-Carlton, L.A. Live
It’s not a conference. It’s an experience you feel.
The velocity of technological and demographic change is defining our future. The new market leaders who are fully engaged in the 21st Century New Mainstream Economy are operating at faster-than-ever speed, with new depth of customer knowledge, integrating new technology, and executing based on understanding all of the forces at work that are driving business growth.
Our Velocity event is designed to help you meet this moment.
Join Us: October 7-9, 2026 | Los Angeles
Intent. Intensity. Speed
About Velocity
In the digital era, markets are shifting at record speed. Which brands are taking advantage of the new opportunities? Velocity is about them and their results, as well as what is happening with their competitors. Most importantly, Velocity is about you.
We’re framing how you can win in the new mainstream economy in 21st Century America.
A unique business event detailing and quantifying the Consumption Growth Cohort in our country that rivals the opportunities seen in China and India – the U.S. Latino cohort.
With consumption accounting for two-thirds of GDP, we will demonstrate how the Mainstreaming of U.S. Latinos is essential to the economic growth of our country.
Here, the newest market data and conversations are packaged in an actionable context, demonstrating how Capitalism is the way for Growth … creating Wealth … and bringing everyone into the New Mainstream Economy in 21st Century America.
Exclusive live, in-person conversations with CEOs, CMOs, investors, and executives from some of the world’s biggest brands … including proven growth strategies and tactics you can emulate.
Data-rich benchmarking will identify those who are getting it versus those who are just thinking about it … or maybe not at all.
Exclusive sector-specific Customer Lifetime Value analysis and growth rate analytics can be the new drivers of your go-to-market plans … with tactics for execution.
AI explained, demonstrated, and made real … a technology experience bringing AI to life in your business, the business you work for, and for you … including Agents and Robots at work.
Event Tracks
The Velocity Tracks
What do we mean by Tracks? These are specific areas of interest that are addressed in at least one Main Stage session, supplemented by Expert Seminars, Professional Workshops, and Peer Networking. Registrants can participate in as many tracks as desired during our three-day event experience.
Below are the event tracks for Velocity 2026.
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Official reports from leading think tanks and national brands highlighting key economic growth data shaping the New Mainstream Economy in 21st-century America.
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AI: A Pragmatic View of AI including the Good, the Bad, and the Ugly.
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The Educational System Imperative: Finding and Developing Talent for the New Mainstream Economy in 21st Century America
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Consumption: The Real Driver of the U.S. Economy … and Your Business
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Real-Life Examples of U.S. Latino Companies Forging New Paths of Growth in this Century’s Evolving Marketplace
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Knowing How To Score in the Business of Sports
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Opening The Vault to Billions of Entertainment Dollars!
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Do We Have Enough Energy to Meet the new Demands of AI, while continuing to meet the Demands of Consumers?
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Do Asset Management Companies Understand the Challenges and Opportunities of a New Mainstream 21st Century World?
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The Economics of Music … We’re Playing Your Tune.
Velocity’s Special Events
Velocity’s Special Events bring the experience to life through moments of celebration, recognition, and industry-focused collaboration. Together, these events create meaningful opportunities to connect, honor impact, and advance The New Mainstream Economy.
Opening Celebration:
The Velocity Opening Celebration is a high-energy kickoff that sets the tone for three days of connection, creativity, and collaboration. Attendees gather beyond the boardroom to network, build new relationships, and celebrate Latino-owned businesses — launching the Velocity experience with community and momentum.
Velocity Awards Gala:
The Velocity Awards Gala is a culminating evening that brings together leaders, changemakers, and innovators from across the Velocity community. The gala honors those driving impact at the intersection of business and community, spotlighting innovation within The New Mainstream Economy. Each year, the Distinguished Velocity Award recognizes a community member whose work exemplifies this mission.
Velocity Business Industry Summits:
Velocity’s Business Industry Summits deliver focused, multi-day programming across key industries shaping today’s economy. Each summit features exclusive content, industry experts, and actionable insights designed to spark growth, collaboration, and opportunity within The New Mainstream Economy.
Insights from visionaries
2026 Speakers:
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Edward James Olmos,
Actor, Producer and Humanitarian (Honoree) -
Andy Sieg
Head of Wealth, Citi -
Sol Trujillo
Global Business Executive & CEO, Founder of Velocity -
Ruben Gallego
U.S. Senator -
Vincent Lumia
Managing Director and Head of Wealth Management Client Segments, Morgan Stanley -
Soni Jiandani
Senior Vice President and General Manager, AMD, NTSGr -
Ken Salazar
U.S. Ambassador, former U.S. Secretary of the Interior and the first Latino U.S. Senator from Colorado -
Sheila E.
Queen of Percussion -
Henry Cisneros
The first Hispanic-American mayor of a major U.S. city (San Antonio, TX) in the 20th century, and former U.S. Secretary of Housing and Urban Development -
Victor Aguilar
Chief Research, Development and Innovation Officer, P&G -
Andrea Trujillo
Chief Marketing Officer and Partner, Velocity -
Guillermo Diaz, Jr.
CEO & Founder, Conectado Inc.
Our Mission
Increase the Speed of U.S. Economic Growth
Velocity is the premier national gathering of business executives and leaders, technologists, marketers, investors, business owners, main stream media, and consumers who want to understand what is accelerating U.S. economic expansion—and who is making it happen.
Velocity is the nation’s leading authority on The New Mainstream Economy and the forces reshaping 21st Century business in the United States and beyond. We’re here to help business leaders and policymakers move faster, think bigger, and execute with sharper intention.
Velocity is the platform and resource for exclusive research, data, and executable strategy to not only grow your business’ bottom line, but, to ensure the growth of the U.S. Economy.
Today’s economy rewards velocity—speed, precision, and the ability to make bold decisions backed by data. VELOCITY exists to empower:
Major Brands & Global Enterprises
We help companies grow revenue, market share, and market cap by identifying where the next dollar of growth will come from—and how to capture it.
Business Professionals & Rising Leaders
We equip business professionals with exclusive market insights and emerging-economy expertise—creating future-proof careers and internal champions of growth.
Entrepreneurs & Business Owners
We deliver unmatched insights, relationships, and competitive intelligence so entrepreneurs can build stronger, faster-growing businesses.
Investors & Financial Leaders
We provide the data that uncovers high-ROI opportunities, de-risks decision-making, and reveals where future value creation will occur.
2025 Media Partner:
Turning Data Into Dollars.
Through proprietary data, world-first research, and analytics unavailable anywhere else, Velocity will show you exactly where growth is coming from in 2026 and beyond — and how misaligned much of today’s advertising and investment really is.
The Speed of Change.
Where The New Mainstream Economy is the core of everything, powering the intersection of culture and commerce.
Move with the Market. Velocity accelerates:
Your bussiness.
Your Brand.
Your investment.
Put Your Money Where
Your Mouth Is.
Velocity quantifies the value at stake. And how to unlock it.
Learn. Engage. Network.
Transact. Research.
Experience. Access.
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Don’t get left behind! Keep it fast & forward with Velocity.
