The Economics of Music … We’re Playing Your Tune.

What Does America’s Taste in Music Say About our New Mainstream Economy … Our Culture … and You?

  • Is the Latin music genre really driving the greatest growth in all of music?
  • Are U.S. Latino listeners generating the most on-demand music streams?
  • Which music fans are more likely to buy additional content such as videos, TV, and Video Games?
  • Which artists have the most downloads … and what does that tell us about U.S. culture, demographics, language comfort, and growth opportunities for your business?
  • At VELOCITY you’ll not only meet the people who are responsible for the channels you listen to for your favorite music … but you’ll also learn all about the business of music … and the implications for you as a marketer.