Latinas are influencing what consumers discover, buy and share, while building the brands shaping what comes next in beauty.

That is why Velocity is bringing Latinas in Beauty into the 2026 program for a dedicated summit focused on the business behind that influence, from consumer spending and brand building to entrepreneurship, investment, distribution and growth.

Creating a culturally relevant brand is only the beginning.

Who discovers it? Who invests in it? Who gets it onto shelves? Who helps it scale?

Velocity welcomes Emily Perez, Founder of Latinas in Beauty, who will be joined by Nadine Tapia and Margarita Arriagada, Founding Board Members, for a conversation about the barriers founders still face across visibility, capital, distribution, strategic relationships and scale, and what it takes to turn promising brands into growing businesses.

The conversation will be moderated by Yanina Oyarzo, Host, Writer and Producer.

Move with Velocity: Intensity. Intent. Speed.