Newsletters
The content on this page has been adapted from the Velocity Newsletter. Original material has been edited and reorganized for this format.
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Here’s Wassup: Brands Are Finally Starting To Move Into Their New Mainstream Era
Every five to ten years, we, as a society, start to feel and see major shifts: in culture, in business, in fashion, in music, in sports, and in trends. And, while I have been measuring The New Mainstream economic data for over a decade and have been predicting & preaching cultural intersectionality as brand currency; it’s still exciting to…
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The Bad Bunny Effect Is Bigger Than Music
Bad Bunny as the headliner of the Super Bowl LX halftime show wasn’t a “political statement.” It wasn’t a diversity play. It wasn’t a niche booking. It was a business decision rooted in reality. The NFL inked the deal because they knew that they would get a return on their investment. An investment in the…
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