Pinterest is built around what people are discovering, planning, saving and preparing to do next, turning billions of visual signals into insights on emerging trends and consumer intent.

At Velocity, that reinforces a bigger idea behind the New Mainstream Economy: the cultural and consumer shifts reshaping America are not a future opportunity. They are already here.

Latino consumers and culture are influencing what people discover, buy and share now. Pinterest leaders will show how businesses can read those signals, understand where demand is moving and turn insight into action.

From “Gimmie Gummy” to “Glamoratti,” Amanda Saca takes attendees inside the data-driven thinking behind Pinterest Predicts and how billions of visual signals can reveal emerging cultural patterns businesses can put to work.

FROM PINS TO PURCHASES

How Consumer Insights Move Intention to Action

Carlos Garcia, Chloe Wix and Ricky Romero explore how consumers move from inspiration and intention to action, and how Pinterest insights can translate into measurable business outcomes.