Press
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Measuring U.S. Latino economic force: Sol Trujillo on Latino economic influence in the U.S.
Sol Trujillo, Trujillo Group founder and Latino Donor Collaborative chairman, joins ‘Squawk Box’ to discuss the economic impact of Latinos on the U.S. economy. Source: CNBC
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Velocity’s Founder, Sol Trujillo, Featured in The Wall Street Journal
Why America’s growth depends on an expanding workforce In his latest Wall Street Journal op-ed, Velocity Founder, Sol Trujillo, warns that America’s economic growth depends on a growing workforce — and that mass deportations put that growth at risk. Last year alone, 675,000 immigrants were removed from industries critical to our economy, from manufacturing to…
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Live from LA CONVO Podcast Featuring Velocity’s Co-Founder and CMO, Andrea Trujillo
Velocity’s Co-Founder and CMO, Andrea Trujillo, joined Univision Los Angeles’ LA CONVO for a powerful conversation on what it takes to connect with today’s New Mainstream audiences. Brands are thriving when they show up in culturally relevant ways. In the podcast, Andrea breaks down what authenticity and transparency really mean in today’s marketing landscape, and…
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Exclusive New Data Unveiled at Velocity Shows 50% Growth of Latino GDP
In the 2025 Official LDC U.S. Latino GDP Report, unveiled exclusively at Velocity, new data shows that U.S. Latino immigrants generated $1.6 trillion in GDP in 2023, contributing to an overall Latino purchasing power of $4.1 trillion. Latino GDP grew 50% between 2015 and 2023 — far outpacing the 17% growth of non-Latino GDP —…
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Velocity’s founder, Sol Trujillo, on Bloomberg TV’s The Close
This afternoon, Velocity’s Founder, Sol Trujillo, joined Bloomberg TV’s The Close live from New York spotlighting how the U.S. Latino cohort is powering America’s future. The data is undeniable: Latinos are driving double-digit growth in manufacturing, launching businesses at twice the national rate, and sustaining 48 of 50 states. This is the engine of U.S.…
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Sol Trujillo on CNBC’s Squawk Box on Velocity’s Opening Day
Just hours before Velocity Day 1 kicks off, Velocity’s founder, Sol Trujillo, joined CNBC’s Squawk Box live to unveil Part 2 of the Official LDC U.S. Latino 2025 GDP Report. Trujillo spotlighted the fastest-growing and most future-forward force in the U.S. economy — U.S. Latinos. “At the end of the day, the economy works two-thirds…
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Velocity Conference to Spotlight Massive, Untapped Economic Power of the Latino Cohort as Consumers, Entrepreneurs and Workforce in the U.S. Mainstream Economy
September 24–26, 2025 | Los Angeles, CA Los Angeles, CA – September 22, 2025 – Velocity, taking place in Los Angeles from September 24–26, will convene business leaders, policymakers, and cultural influencers to highlight the transformative growth, spending power and influence of U.S. Latinos in the 21st century economy. This premier live, in person event…
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Why Sol Trujillo’s L’ATTITUDE Ventures Sees Latino-Owned Businesses as a Growth Market
Trujillo has focused, since his return to the U.S. from Australia in 2009, on changing negative perceptions of Latinos in the U.S. Through the Latino Donor Collaborative, a nonprofit he co-founded in 2010, Trujillo is working to circulate data that can help convince leaders that they should invest in Latino businesses and appoint more Latino…
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The $2.6 Trillion U.S. Latino Market: The Largest And Fastest Growing Blindspot Of The American Economy
The U.S. Latino market is “growing GDP at 8.6%, faster than China, faster than India, and nobody talks about it,” said Sol Trujillo, Co-Founder of L’Attitude, to a panel of world renowned journalists and economists.Source: Forbes
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Time100 Philanthropy 2025: Sol Trujillo, Fighting Stereotypes
In 2010, longtime telecom executive Sol Trujillo and former U.S. Secretary of Housing and Urban Development Henry Cisneros founded the Latino Donor Collaborative to fight economic myths about Latinos in the U.S. through original research. The broader goal: to boost business revenue and market share by better serving Latino consumers.Source: Time
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Andrea Trujillo: A marketing powerhouse bringing to light the power of Latinas in business
Andrea Trujillo is a marketing powerhouse with a knack for building compelling brand identities. As the Chief Marketing Officer of L’ATTITUDE, a prominent business and media event, she’s at the forefront of celebrating the business community and uniting emerging leaders from diverse backgrounds, business, music, entertainment, sports, fashion, politics and more. At this four-day event…
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Sol Trujillo on CNBC Squawk Box
This morning on CNBC’s Squawk Box, Velocity Founder Sol Trujillo spoke directly about the economic force reshaping America’s future – the U.S. Latino cohort. With 65 million strong and a growth rate outpacing the nation, Latinos are driving innovation, digitization, and economic momentum at scale. This isn’t just growth – it’s America’s competitive edge. Sol…
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