Desi Perkins is a beauty entrepreneur, content creator, and founder of DEZI SKIN and DEZI Eyewear. After building a highly engaged global community through beauty and lifestyle content, Desi successfully transitioned from creator to founder, translating her influence into consumer brands rooted in authenticity, culture, and community. Inspired by her Mexican heritage and generations of family beauty traditions, she launched DEZI SKIN in 2021, combining high-performance skincare with culturally resonant storytelling. The brand has since expanded into Sephora, marking a significant milestone in its growth. Through her entrepreneurial journey, Desi continues to redefine what creator-led brand building can look like today.