Diana Bailey is a Partner at Kantar, where she helps some of the world’s leading brands unlock growth through consumer insight, analytics, marketing effectiveness, and AI-enabled decision making. She advises senior leaders across financial services, healthcare, consumer goods, retail, and technology, helping organizations navigate shifting consumer expectations and transform insight into business action.

Originally from Colombia, Diana brings a unique bicultural perspective shaped by decades of work across both the U.S. and Latin America. She is passionate about helping brands connect authentically with multicultural and Hispanic consumers, translating cultural understanding into stronger strategies, more meaningful customer experiences, and measurable business growth. Combining deep expertise in human understanding with emerging technologies, Diana works at the intersection of culture, data, and innovation to help organizations make smarter decisions in an increasingly dynamic marketplace.