Kelli’s strategic vision drives culturally resonant work and bold brand transformations at Hyphenated. Before Hyphenated, she helped brands like YouTube, Target, Ubisoft and Visa evolve and built powerhouse strategy teams, setting industry standards at AKQA and R/GA. Today, she partners with founders like Jessica Alba and Naomi Osaka, and serial entrepreneurs in climate tech, fintech and beauty; repositioning brands, reorienting product teams, and creating market momentum. Kelli will bring empathy and nuance that only comes from listening to your consumer to every project.