As President of Global Advertising for Disney, Rita Ferro leads all global advertising sales for the company’s powerhouse portfolio of entertainment, news and sports properties, including Disney’s linear, digital and ad- supported streaming businesses across ABC; Disney Channels Worldwide; Disney+; ESPN and ESPN+; Freeform; FX; Hulu; and National Geographic. Rita is renowned for her dynamic leadership servicing brands at the intersection of data, advertising technology and premium content. Disney offers advertisers a one-stop-shop to leverage the incredible breadth of Disney’s brands, best-in-class storytelling and scale of audiences, to drive results and impact.