Reuben Carranza is currently Partner, Operating Platform, Bansk Group PE.  He is a member of the Board of Directors for the four current beauty companies – Amika, Eva NYC, EthiqueBeauty and Byoma.

A 24-year veteran of Procter & Gamble, Reuben held leadership roles including billion-dollar brands like Pantene, and Olay, accounting for $9 billion in retail sales. Following the acquisition of Clairol and Wella, Reuben was appointed the NA CEO for Wella Professionals where he led the restructure of the businesses into an integrated organization including Graham Webb, Clairol Professional, Nioxin Professional, Sebastian Professional and the Wella Professional brands.

He later became a partner at Luxury Brand Partners in 2014, leading the launch and international expansion of R+Co, and contributed to the sale of several iconic brands, including Oribe Hair Care, Becca Cosmetics and Pulp Riot Hair Color. In 2018, Reuben was appointed President of Olaplex where hespearheaded infrastructure growth and helped position the brand for its sale to Advent International. In 2019, he joined Unilever Prestige as CEO of Kate Somerville Skin Health Experts, driving over 70% growth and leading international expansion.

In July of 2022, Reuben was named CEO of the Amika and Eva NYC hair brands after the acquisition by Private Equity firm Bansk and was named Group CEO with the addition of Ethique Beauty to his responsibilities. In 2025 with the addition of Byoma Skin to the portfolio, he was appointed Partner, Operating Platform, Bansk PE focused on the beauty portfolio.