Agenda
Day One
Wednesday, October 7, 2026
11:00AM – 8:00PM
Registration
Sky Bridge
1:00PM – 5:00PM
Brand Lab
1:30PM – 5:00PM
MAINSTAGE SESSIONS
Velocity Welcome
Sol Trujillo, Global Business Executive & CEO, & Founder, Velocity
Andrea Trujillo, Chief Marketing Officer and Partner, Velocity
Why The New Mainstream Economy IS Our Future
Sol Trujillo, Global Business Executive & CEO, & Founder, Velocity
The Velocity of U.S. Economic Growth
2026 LDC U.S. Latino Economic Impact Report- Part 2
DISCUSSANTS:
Sol Trujillo, Global Business Executive & CEO, & Founder, Velocity
Ana Valdez, President and CEO, LDC
Dennis Hoffman, PhD, Professor of Economics, ASU
Jose A. Jurado, PhD, Senior Research Economist, ASU
A Fireside Chat with Andy Sieg, Head of Wealth, Citi
FIRESIDE CHAT:
Andy Sieg, Head of Wealth, Citi
Sol Trujillo, Global Business Executive & CEO, & Founder, Velocity
AI: The Good, The Bad & The Ugly 2026
PRESENTER:
Steven Wolfe Pereira, Co-Founder & Chief Growth Officer, Symmetri and General Partner, Alpha
The Business of Beauty – Latinas in Beauty
5:00PM – 7:30PM
Opening Celebration
Day Two
Thursday, October 8, 2026
7:00AM – 5:00PM
Registration
Sky Bridge
8:00AM – 5:00PM
Brand Lab
9:00AM – 11:00AM
MAINSTAGE SESSIONS
From Skills to Scale: Bringing AI to Life
Alvaro Celis, Chief Partner and Ecosystem Officer, NetApp
Soni Jiandani, Senior Vice President and General Manager, AMD, NTSG
MODERATOR:
Guillermo Diaz, Jr – Founder and CEO, Conectado Inc.
Marketing In The New Mainstream: In Conversation with Jeff Greenspoon, President of The North Americas, Kantar
PRESENTER:
Jeff Greenspoon, CEO, Kantar North America
Why Buy vs. Build: The Entrepreneurship through
Acquisition Advantage
Business Buying and Selling Bootcamp
PANELISTS:
Erika Baez-Grimes, CM&AP Founder, Silver Tsunami Transitions, The BPH
Group
Al Diaz, President, West Coast Batteries
MODERATOR:
Esther Aguilera, CEO, Silver Tsunami Transitions
11:15AM -11:45AM
Pinterest Preditcs
HOST:
Amanda Saca, Senior Director of Strategy and Operations, Pinterest
11:15AM – 1:00PM
SUMMITS & BOOTCAMPS
AI Making AI Work For You Bootcamp
Business Buying and Selling Bootcamp, Entrepreneurship
Velocity’s Marketing Summit: Turn Data into Dollars
Through Marketing Strategy
The Business of Beauty Summit
1:15PM – 3:15PM
MAINSTAGE SESSIONS
L’ATTITUDE Ventures Innovation
Innovation: Your Key to Growth, Earnings and Success.
Learn From The Best
PANELISTS:
Victor Aguilar, Chief Research, Development and Innovation Officer, P&G
Marty Cole, Former Technology Group Chief Executive, Accenture,
and Chair, Western Digital and Sagility Health
The Creator Economy at Scale: How Brands and
Influencers are Leveraging AI to Increase profitability in the
New Multibillion Dollar Influencer Marketing Fron
3:30PM – 4:45PM
BREAKOUT SESSIONS
VC & Entrepreneurship 101
Business Idea Validation Workshop
From Pins to Purchases: How Consumer Insights Move
Intention to Action
HOSTS:
Carlos Garcia, Vice President of Enterprise Sales, Pinterest
Ricky Romero, Director, Global Head of Executive Recruiting, Pinterest
3:30PM – 5:45PM
SUMMITS & BOOTCAMPS
AI Making AI Work For You Bootcamp
Business Buying and Selling Bootcamp, Entrepreneurship
through Acquisition.
The Exit Playbook, Build to Sell it!
Exit Ready: Building A Business Buyers Will Compete to Own
The Deal Exchange: Live Buyer-Seller Matchmaking
Velocity’s Marketing Summit: Turn Data into Dollars
Through Marketing Strategy
The Business of Beauty Summit
Day Three
Friday, October 9, 2026
8:00AM – 8:00PM
Registration
Sky Bridge
8:00AM – 5:00PM
Brand Lab
9:00AM – 11:00AM
MAINSTAGE SESSIONS
The Economics of Entertainment
Latina Brand Builders Conversation
11:15AM – 12:45PM
SUMMITS & BOOTCAMPS
The Business of Beauty Summit
Business Pipeline LA28 Bootcamp
1:00PM – 3:00PM
MAINSTAGE SESSIONS
The Economics of Music
Fashion Driving Cultural Commerce
The Future of Fashion
The Importance of Latinos to the U.S. Economy; A Discussion
Fireside chat: U.S. Senator Ruben Gallego TBA
3:15PM – 4:30PM
BREAKOUT SESSION
3:15PM – 5:30PM
SUMMITS & BOOTCAMPS
The Business of Beauty Summit
Business Pipeline LA28 Bootcamp
7:00PM – 8:00PM
Gala Reception & Red Carpet
8:00PM – 10:00PM
MADE EN AMÉRICA,
AMERICAN LATINO 250 GALA
HONORING:
Edward James Olmos, Actor, Producer and Humanitarian
RECOGNITION:
Henry Cisneros, the first Hispanic-American mayor of a major U.S. city
(San Antonio, TX) in the 20th century, and former U.S. Secretary of
Housing and Urban Development
Ken Salazar, U.S. Ambassador, former U.S. Secretary of the Interior and the first Latino U.S. Senator from Colorado
More special guests to be announced soon!
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