In a new Spanish-language feature, HOLA! profiles Velocity Co-Founder and Chief Marketing Officer Andrea Trujillo, pointing to her experience across advertising, digital media, entrepreneurship, branding and culture as central to shaping Velocity’s cross-disciplinary approach.

The article connects that background directly to a program designed to reflect where markets are moving and what audiences value.

HOLA! also highlights the philosophy behind Velocity: culture influences behavior, behavior transforms commerce, and companies that recognize those shifts early can turn cultural relevance into competitive advantage.

That idea sits within Velocity’s broader focus on the New Mainstream Economy and the forces changing how businesses compete and grow.

The feature shows how that strategy extends beyond a traditional business conference, with programming spanning AI, entrepreneurship and capital, marketing and branding, beauty, fashion, the Creator Economy, consumer intelligence and Pinterest, leading into the Made en América: American Latino 250 Gala.

Together, those experiences connect economic insight with the cultural forces already shaping business and commerce.

Move with Velocity: Intensity. Intent. Speed.