ve·loc·i·ty (noun)

A force accelerating economic, cultural, and technological change.

At Velocity, we don’t wait for the agent of change. We are the agent of change.

It’s not a conference. It’s an experience you feel.

This is the moment when you have the opportunity to differentiate you, your career, your business, your partnerships, and your brand based on the speed at which you adapt to the two certainties driving the velocity of change in our lives. One is technology, which will continue to drive change faster than ever. The second is the U.S. Latino cohort, which based on its size, growth, entrepreneurship, and consumption, will also be at the forefront of change in all sectors of our economy.

The velocity of technological and demographic change is defining our future. The new market leaders who are fully engaged in the 21st Century New Mainstream Economy are operating at faster-than-ever speed, with new depth of customer knowledge, integrating new technology, and executing based on understanding all of the forces at work that are driving business growth.

Our Velocity event is designed to help you meet this moment.

Our Mission

Increase the Speed of U.S. Economic Growth

Velocity is the premier national gathering of business executives and leaders, technologists, marketers, investors, business owners, main stream media, and consumers who want to understand what is accelerating U.S. economic expansion—and who is making it happen.

Velocity is the nation’s leading authority on The New Mainstream Economy and the forces reshaping 21st Century business in the United States and beyond. We’re here to help business leaders and policymakers move faster, think bigger, and execute with sharper intention.

Velocity is the platform and resource for exclusive research, data, and executable strategy to not only grow your business’ bottom line, but, to ensure the growth of the U.S. Economy.

Move with intensity, intent and speed.

Today’s economy rewards velocity—speed, precision, and the ability to make bold decisions backed by data. VELOCITY exists to empower:

Major Brands & Global Enterprises

We help companies grow revenue, market share, and market cap by identifying where the next dollar of growth will come from—and how to capture it.

Business Professionals & Rising Leaders

We equip business professionals with exclusive market insights and emerging-economy expertise—creating future-proof careers and internal champions of growth.

Entrepreneurs & Business Owners

We deliver unmatched insights, relationships, and competitive intelligence so entrepreneurs can build stronger, faster-growing businesses.

Investors & Financial Leaders

We provide the data that uncovers high-ROI opportunities, de-risks decision-making, and reveals where future value creation will occur.

What To Expect at Velocity

Insights

Every Session, every experience, every workshop has been curated with data at the core. We provide real and accredited insights through research and reports which support every element of our event. At Velocity, the data and insights that we will provide you with, equip you to be the most knowledgeable person the boardroom.

Collaborations

We connect both you and our partners to one another for expanded business opportunity and growth. Velocity was built for integrative brand and business experiences to accelerate and elevate those in our ecosystem. Unified momentum is where impact is made.

Acceleration

Velocity is where you will learn how to accelerate the velocity of your business growth. Its the conduit to growth in revenue, market share and market cap across industry sectors. We are focused on accelerating the growth of your career, your business growth and the growth of the U.S. economy.

About The Founders

Two Generations. One Vision.

Meet the pair powering Velocity. Explore their career timeline below.

Meet the minds behind Velocity: Sol and Andrea Trujillo — the team redefining the future of business.

Sol brings a legacy of leadership spanning global corporations, public policy, and economic transformation. A trailblazing global CEO, the first U.S.-born Latino to lead a Fortune 150 company, and the original architect of The New Mainstream Movement, he has reshaped how we think about scale, strategy, and inclusion.

Andrea brings a fearless creative lens rooted in media, brand, and cultural strategy. She represents a new generation of leaders who understand the power of identity, storytelling, and influence to move markets forward.

Together, they created Velocity — a platform for those who don’t just respond to the future, but actively shape it.

1983

Breaking Corporate Barriers

Sol becomes the youngest executive officer in AT&T history at age 32—the largest company in the world at the time, marking a historic moment for Latino leadership in corporate America.

1999

Fortune 150 Pioneer

Sol becomes the youngest executive officer in AT&T history at age 32—the largest company in the world at the time, marking a historic moment for Latino leadership in corporate America.

2004

Creative Excellence

Andrea wins big at TBWA/CHIAT/DAY as part of the team who created the global award-winning “Dog’s Rule” campaign for Pedigree—a benchmark in creative storytelling that proved advertising’s power to drive business worldwide.

2004

First Latin-Born American CAC-40 CEO

Sol becomes CEO of Orange, operating across Europe, the Middle East, Africa, and Eastern Europe—making him the first American to helm a CAC-40 company.

2005

Digital Media Pioneer

Andrea becomes employee #25 at DailyCandy—the first lifestyle email newsletter that defined digital media and shaped how brands connected with audiences before “content marketing” existed.

2005 – 2009

World’s First Digital Network

As CEO of Telstra in Australia, Sol creates the world’s first fully digital nationwide network—delivered in under a year. A milestone in global telecommunications.

2008

Cultural Business Revolution

Andrea founds A.sweeT.—a first of its kind concept boutique in Beverly Hills that combines candy and clothing, making a splash across national and global media. A.sweeT. paves the way for fashion and collaborations to become mainstream and widespread.

2010s

Latino Economic Advocacy

Sol co-founds the Latino Donor Collaborative, developing economic frameworks and convening leaders to reframe Latino contributions as central to national growth and business strategy. Sol also introduces the first U.S. Latino GDP report as part of the LDC’s data initiatives.

2017

Content Into Commerce

At Clique Brands, Andrea scales content into commerce—transforming editorial into products and experiences, proving lifestyle storytelling could directly drive sales and new revenue streams.

2018

Cultural Disruptor

Andrea is named a Top 100 Latina Disruptor by Hola! Magazine and featured in Forbes, People, E! News, and The Today Show for shaping culture into capital and translating cultural relevance into measurable business impact. Andrea also becomes one of the first Latina investors in major Latino fashion brand.

2018-2024

Cultural Business Revolution

As CMO of L’ATTITUDE, Andrea brings sports, music, and fashion into business conversations—shifting the national narrative on culture as a driver of U.S. economic growth.

Present

Velocity: The New Mainstream

Together, Sol and Andrea fuel the momentum behind Velocity—where decades of breaking barriers and building bridges converge to redefine economic leadership and drive the rise of the New Mainstream Economy.